overview
The Liquid Brand Summit 2008 is a one-day exclusive event, attended by brand and marketing executives from technology companies. The objective of the summit is to uncover the best practices used to build brand awareness, differentiation and preference in today’s challenging marketing landscape. During the summit we’ll discuss a number of relevant and timely topics in engaging and highly participatory round table sessions moderated by experienced, senior branding and marketing executives from some of the world’s most respected technology brands.
HIGHLIGHTS
The next summit will be held on February 26, 2008.
The Liquid Brand Summit 2008 will be held again at the Four Seasons in Palo Alto – since it proved to be very convenient in terms of accessibility, while also being an elegant and comfortable setting for the day’s activities. Last year, the Liquid Brand Summit 2007 was held at the Four Seasons in Palo Alto, and was attended by over 100 brand and marketing professionals. Cammie Dunaway, the CMO of Yahoo! was the keynote speaker and the Session Leaders included high level executives from brands like Adobe, AOL, Ask, Cisco, eBay, Second Life, Symantec, Technorati, and Yahoo!
The theme for 2008 is "What's Next?"
In order to stay ahead of the curve in a marketing landscape that is in a constant state of change, brand marketers need to keep looking forward, push the boundaries and try new approaches. To this extent, we plan to feature session topics that address the latest trends and the issues that are most relevant to marketers today.
Discuss relevant brand issues with respected experts.
The Brand Summit format involves intimate round table discussions moderated by respected high level brand and marketing executives from top technology brands (Session Leaders). Each session is focused on a topic addressing one of the most relevant issues about brands today, and the objective is to uncover the best practices used by successful brand marketers to create brand awareness,differentiation and preference.
Each attendee gets to participate in two different sessions.
Participants will have a chance to attend two different sessions - one in the morning, and the other in the afternoon. This will enable them to discuss topics that are important to them with session leaders who have specific expertise with those issues, and with peers sitting at their tables who share similar challenges.
Everyone signs NDAs to encourage sharing of ideas.
While it is up to each participant to decide what is appropriate to discuss in a public setting, all Brand Summit attendees are required to sign NDAs as a way to encourage sharing of individual issues, and to promote the idea that the information shared during the Brand Summit should be kept private and confidential.
Attendees gain insight and tools to help them succeed.
Throughout the day, we collect the findings from each session and compile a summary of the best practices uncovered during the Brand Summit. These findings are presented by each session leader to the entire gathering, enabling every participant to benefit from the conclusions that resulted from each of the sessions. The findings presentation is followed by a a panel discussion that includes all the session leaders. And, shortly after the summit, we distribute a report documenting the best practices uncovered during the event.
The agenda includes plenty of opportunities to mingle.
The Brand Summit starts with a breakfast, where participants have an opportunity to meet session leaders and each other. During lunch, people will be seated at tables with Session Leaders, creating more opportunities to get to know the brand leaders of Silicon Valley. The cocktail party is yet another chance to mingle and socialize. And the dinner provides the ideal setting for interesting conversation and networking.
Brand Impact Awards
A new way to rate technology brands. The Brand Impact Awards are designed to set a new standard for measuring the effectiveness of brands. Liquid Agency and its research partner, Socratic Technologies field a quantitative study of more than 200 technology brands in their respective categories. The study examines a brand’s relative strength within its category based on how well it retained customers moving from awareness to purchase intent in the sales cycle process. The study also includes an evaluation of “brand reputation”. The results from the study are supplemented with a review by an expert panel, and a combination of all of this data helps determine the winners of the Brand Impact Awards.
The Brand Impact Awards 2008 will be announced at the Liquid Brand Summit on February 26, 2008. Brand Impact Awards will be given to the winning brand in over 22 categories, including B2C and B2B. Additionally, we will announce the winners of the B2C and B2B segments, and an overall Brand of the Year. To learn more, visit: www.liquidbrandimpactawards.com
