Main Sponsor

Liquid Agency

Liquid Agency, Inc. is a brand marketing firm specializing in the technology segment. Based in San Jose, CA, Liquid provides strategy, design and implementation of comprehensive brand marketing programs designed to help technology brands build awareness, differentiation and preference.

Liquid's services include brand platform development, brand identity, advertising, packaging, retail merchandising, Web and interactive services, and all types of marketing communications collateral. Liquid Agency has worked with some of the world's best known technology brands including Adobe, Ask, Cisco, Covad, Intuit, LSI, Microsoft, PlayStation, Seagate, Sony, and Symantec.

For more information about Liquid Agency, please visit:
or call Scott Gardner, President and CEO, Liquid Agency

PR Sponsor

Allison & Partners

Looking to boost brand awareness? Ignite Web traffic? Spark sales? Allison & Partners is a national public relations firm that crafts smart, strategic communications programs for leading companies that include Progressive Insurance, Best Western, GE Healthcare, Samsung and more.

The firm was named a 2010 Agency of the Year by The Holmes Report and PR Week's 2010 Honorable Mention for Mid-Sized Agency of the Year. With practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare, the firm builds customized programs integrating media relations, social media, cause-related marketing, sustainability communications, executive branding, customer and employee communications and promotional services.

Allison & Partners is headquartered in San Francisco, with offices in Los Angeles, New York, Washington, DC, Atlanta, Phoenix, San Diego and Seattle, with a 50-state grassroots network and deep affiliations with quality firms worldwide through the MDC Partners network.

For more information about Allison & Partners, please visit:
or call Scott Allison, President and CEO, Allison & Partners

Research Sponsor

Socratic Technologies

Socratic Technologies is a leader in the science of computer-based and Internet research methods. As a full-service marketing research agency, Socratic conducts global Web-based surveys, builds online panels, and performs Website usability evaluations for clients in the high technology, financial services, business to business and consumer products sectors.

Product Marketing Research. Rather than relying on traditional research methods alone, Socratic's business philosophy focuses on developing proprietary tools and methodologies that allow the design and implementation of custom research programs.

Usability Research. We employ a full range of user experience test options, including one-on-one usability interviews utilizing the Socratic Usability LabSM; and quantitative assessments using the Socratic Site DiagnosticSM (SSD) suite of online site analysis tools.

Panel Development. In addition to building and maintaining custom online panels, Socratic Technologies manages its own database of pre-qualified online research participants (The Socratic Forum®), comprised primarily of IT and business decision-makers.

Qualitative Services. Socratic's team of moderators has over 10 years of experience in qualitative research methodologies, including expertise in conducting focus groups over a wide range of categories in both domestic and international markets.

For more information about Socratic, please visit:
Bill MacElroy, President and CEO, Socratic Technologies

Technology Sponsor


Zuberance is the leading Brand Advocacy company. The award-winning Zuberance Advocate Platform is a hosted Word of Mouth solution that enables companies to identify and energize Brand Advocates at scale, driving measurable increases in qualified leads, sales, and advocacy. Zuberance customers include leading consumer and business brands worldwide. Headquartered in San Carlos, CA, Zuberance is backed by leading investors including Emergence Capital Partners, Canaan Partners, and Correlation Ventures.

For more information about Zuberance, please visit:
Rob Fuggetta, Founder & CEO, Zuberance

Best Practices Report

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Take a look at the Best Practices uncovered from the past summits.

+ Download 2008 PDF
+ Download 2007 PDF